Case studyVilla Tre Ville · Positano

Video, events and behind the scenes for a luxury villa in PositanoA villa on the clifftold from every angle

Villa Tre Ville is the seaside villa in Positano that was Franco Zeffirelli's home for more than forty years. Today it is a luxury hotel, and the villa where Italian TV series Hotel Costiera was filmed. We didn't make just one video for the villa: over several years we told the story of its rooms and its history, followed the arrival of a professional kitchen lowered from the sky, and shot content for the events it hosts.

Let's tell your property's story Watch the videos

Emotional videoCorporate videoDrone footageHelicopter deliveryEventsFoodTime lapse

2021–2023years working with the villa

24videos and clips shot and edited

1Molteni kitchen delivered by helicopter

Day and nightfrom morning to moonlight on the sea

The challenge

A villa like this doesn't need to look beautiful: it already is. The risk is the opposite, ending up in a catalogue video like every other luxury hotel on the Amalfi Coast, with the same white rooms and the same sea.

Villa Tre Ville has a history, a unique position on the cliff and a life that goes beyond its rooms: the kitchen, the events, the evenings on the terrace. All of this had to be told in the villa's own tone: a luxury that doesn't show off.

Telling the villaRooms, gardens, views and details, the way guests discover them.
Telling its historyZeffirelli's home and his guests, in a corporate video for tour operators, agencies and partners.
Documenting the workEven a tough construction job can become a story.
Content for the eventsSet-ups, food and evenings, ready for the website, social media and brochures.

Zeffirelli's villa

Before it became a hotel, Villa Tre Ville was director Franco Zeffirelli's summer home for more than forty years. The villa still carries that story, and our videos had to make you feel it.

The 1960sZeffirelli

A home like a theatre

In the late 1960s Zeffirelli furnished the villa on the cliff almost like a stage set: props, antiques, colour. He would spend his summers there for more than forty years.

GuestsThe legend

Callas, Bernstein, Olivier, Taylor

His guests included Maria Callas, Leonard Bernstein, Laurence Olivier and Elizabeth Taylor, who came here in the summer to escape the paparazzi.

2007The sale

From home to hotel

Zeffirelli sold the villa in 2007. Since 2011 it has been a luxury hotel owned by the American Friedland family, with pools hidden in the greenery, a spa and a bar by the sea.

TodayThe suites

Rooms with a name

The suites remember the special guests and the operas the director staged: there is the Zeffirelli suite, next to his old bedroom, the Bernstein suite and the junior suites Tosca and Carmen.

"A modern concept of luxury that shuns ostentation": the line that opens our video.

The villa

Two videos with two different jobs: one makes you long for a stay, the other tells the people who work with the villa what it is.

The villa video

Luxury hotel · Positano · 1'27"

The suites dedicated to the guests who made the villa's history, the rooms, the gardens and the pool, told slowly, the way new arrivals discover them.

The corporate video

History and details · 4'30"

From the Amalfi Coast road to the arrival at the villa, then inside: the majolica tiles, the dome of Positano, the kitchen, the boat, the terrace at sunset and the moon over the sea. A longer story, made for those who need to know the villa before recommending it.

The Amalfi Coast seen from Villa Tre Ville — The coast

The dome of Positano above the sea — Positano

Waking up in the room — Waking up

The villa's majolica tiles — Majolica tiles

The chef at work in the villa's kitchen — The kitchen

The villa's boat on the sea of Positano — By boat

The terrace of Villa Tre Ville in the evening — The evening

The pool at Villa Tre Ville — The pool

The moon over the sea facing Li Galli — Night

A kitchen from the sky

Villa Tre Ville clings to the cliff of Positano. When its new professional Molteni kitchen arrived, it wouldn't fit through the entrance. So it came by helicopter, and we were there to film it.

The Molteni kitchen

Positano · 2021 · 1'54"

The crate prepared on the terrace, the helicopter climbing the cliff and lowering the kitchen from above, the workers unwrapping it, the installation inside the villa and the final toast in the kitchen. One day of work turned into a short film.

The helicopter above the cliff of Positano — The helicopter over the cliff

The crate with the kitchen hanging from the helicopter — The crate in flight

The workers carry the kitchen into the villa — Inside the villa

The final toast in the new kitchen — The toast

Even a construction job, told well, says who you are.

Content for the villa's events

The villa hosts events on the terrace, in the garden and by the sea. To show them to people choosing a venue we shot short clips, one for each moment: the set-up, the kitchen, the party, the evening. Material ready for the website, social media and presentations.

Set-ups and food

Set-up

The table with blue ceramics

The food

Finger food and dishes on the terrace

From the kitchen

The chef's dishes

The party

The party begins

Dinner by the sea with lanterns

The party

Toasts and guests on the terrace

The evening

Music and dancing in the garden

Drone and time lapse

The rotunda and the garden

The villa from above, from day to evening

By boat

The sea of Positano seen from the drone

Sunset

The sun setting over Li Galli

All 21 clips on YouTube ›

One shoot, many uses

01Website

Making people long for a stay

The emotional video and the stills of the rooms show the villa to people choosing where to stay, on the website and on booking platforms.

02Partners

Presenting the villa

The corporate video tells history and details to tour operators, agencies and event planners, who need to know the villa before recommending it.

03Events

Selling the venue

The clips of set-ups, food and evenings show what an event at the villa feels like, better than any brochure.

04Social

Content for months

The same footage turns into reels, stories and posts: the helicopter delivery, the dishes, the sunset, the moon over the sea.

Do you have a property with a story to tell?

Hotel, villa, B&B or event venue: tell us on WhatsApp where it is and what makes it special. We reply ourselves, not a bot, with a video idea and a tailored quote.

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