Social adsFacebook · Instagram · Nocera Inferiore · Salerno

Tired of random ads that go nowhere?Campaigns that bring customers, not likes

A goal built around leads, an audience close to your business, creatives we actually shoot and clear numbers every month. You know what you spent, how many people messaged you and what we change next month.

Meta AdsFacebookInstagramWhatsApp messagesLead formsPixelMonthly report
139.459residents reached in 4 days, within 4 km
55contact requests in 9 days
1.411visits to the booking page
+264%more people reached on Facebook

Real first-month data from Farmacie Marzoli, from Meta Ads Manager and Meta Business Suite.

The problem with random ads

The "Boost post" button, a few euros on a post, the default audience and the goal "more likes". A week later you get views from people who will never walk into your store, and not a single message.

A campaign that works starts the other way around: who you want to reach, what that person should do and what a new lead is worth to you. Then we pick the audience, prepare the right content and measure everything, all the way to the message you get on WhatsApp.

What a campaign can bring you

We choose one goal per campaign together. Meta shows the ad to the people most likely to do exactly that.

WhatsApp messages

People who see the ad message you with one tap. The message already includes the campaign reference, so you know where it came from.

Contact requests

A form inside Facebook and Instagram with name and phone number, without leaving the app. You call back the people who are interested.

Bookings

People sent to a page to book: an appointment, a check-up, a table, a room.

People in your store

Campaigns within a few kilometers to promote a new opening, a promotion or an event.

Getting known

Before you sell, let the people who live nearby know you exist. It's the first step, not the last.

Retargeting

Showing your ad again to people who already visited your website or watched your videos, but haven't messaged you yet.

Retargeting, in short

Showing your ad again to people who already know you but haven't messaged you yet. People who have already seen you trust you more: the second ad closes what the first one opened.

1

They see you

A woman from the neighborhood watches almost all of the Marzoli video on Facebook.

2

They scroll on

She keeps scrolling without messaging. It almost always happens.

3

They find you again

A few days later she sees "Free check-ups, book on WhatsApp". Now she knows the pharmacy, and she messages.

You can reach again the people who have watched your videos, messaged or interacted with your page, opened a form without sending it, or visited your website, thanks to the Meta Pixel.

Cartoon for the opening of Farmacia Marzoli 5 in Rome
Case studyFarmacie Marzoli · Rome

A new pharmacy the neighbourhood knew before it opened

Every Facebook and Instagram campaign was limited to a radius around the store and shown to the people who live there: 4 km around Marzoli 5, 8 km around the drugstore. Three steps, one after the other: let people know a new pharmacy is coming, get the neighborhood to follow it, bring in bookings.

139.459residents reached in 4 days
55contact requests in 9 days, with name and phone number
154.479views of the Page's most-watched video
+111%more people reached on Instagram in five weeks

All 55 requests came in without a single price in the ad.

Read the full case study ›

How we work

01Goal

What needs to happen

We agree on one measurable goal: messages, leads, bookings, people in the store. And we work out what a new customer is worth to you.

02Audience

Who should see it

Area, radius in kilometers, age, interests. Better a few right people near you than thousands of random ones.

03Creatives

Content that's actually shot

We shoot videos and photos at your business and prepare several versions of the ad: Meta shows the ones that work more, and we replace the others.

04Tracking

Every lead counted

We install the Meta Pixel on your website with a compliant cookie banner, and we measure WhatsApp clicks, forms and bookings. That way you know what brings customers.

05Every month

Report and adjustments

A clear report: spend, people reached, leads received, what worked. We move the budget to what brings results.

★★★★★
«Hanno saputo capire il nostro stile e trasformarlo in contenuti coerenti con l’identità del negozio, dalle foto ai video fino alla gestione dei social.»“They understood our style and turned it into content that fits the store's identity, from photos and videos to social media management.” Translated from Italian
Sara M. · Boutique, Google reviewAll reviews

For local businesses, stores and professionals

We run campaigns for pharmacies, stores, medical practices, restaurants, hotels, companies and professionals in Nocera Inferiore, Nocera Superiore, Pagani, Angri, Sarno, Scafati, San Marzano sul Sarno, Castel San Giorgio, Cava de' Tirreni and Salerno, and outside the region too, like for Farmacie Marzoli in Rome.

Ads perform better with good content: that's why we run them together with the reels and TikToks we shoot ourselves, as part of full social media management or on their own, if you already manage your profiles yourself.

FAQ

How much should I spend on ads?

It depends on the area, who you want to reach and what you want to achieve. We don't have a price list: we set the budget together, start cautiously and only increase it on what brings real leads.

How is this different from the "Boost post" button?

"Boost post" pushes a post you've already published, usually for more likes or views. A campaign built in Ads Manager has a specific goal, like messages or leads, an audience built for your area, several versions of the ad and results tracking.

How long does it take to see results?

In the first few days Meta learns who to show the ad to, so you look at the numbers after a few weeks, not a few hours. For Farmacie Marzoli the first 55 contact requests came in within 9 days.

Do I need a website?

No. Many campaigns lead straight to a WhatsApp message or to a form inside Facebook and Instagram. If you have a website, we install the Meta Pixel to measure visits and run retargeting.

Who makes the images and videos for the ads?

We do. We shoot videos and photos at your business and write the copy. You see and approve everything before the campaign starts.

How do I know if it's working?

Every month you get a clear report with how much you spent, how many people you reached and how many leads came in. If something isn't working, we tell you and change it.

Do you only work in Nocera Inferiore and Salerno?

We're based in Nocera Inferiore and work mostly in the Agro Nocerino Sarnese area, Salerno and its province. But campaigns can also be managed remotely: for Farmacie Marzoli we ran them in Rome.

No more random ads

Message us on WhatsApp with what your business does and where it is: a real person will reply, not a bot, with a campaign idea and a clear goal to measure.

Message us on WhatsApp
Let's talk about your campaigns