Case studyRavello Comfort · Amalfi Coast

Video, website and calendars for a luxury vacation home in RavelloA day in Ravelloin a minute and a half

Ravello Comfort is a luxury home overlooking the Amalfi Coast. We shot the video that tells its story from morning to night, then built everything else around it: the website with direct bookings, calendars that sync on their own with Airbnb, Booking and VRBO, and a simple panel for the owner.

Emotional videoDrone footageFrom day to night360° video tourBilingual websiteDirect bookingsSynced calendars
1'34"of video, from morning to night
360°the video tour inside the home
4platforms connected to the website
Every hourthe calendars sync on their own

The challenge

On the Amalfi Coast there are plenty of beautiful homes, and online they all look alike: the same wide-angle photos, the same view, the same copy. Guests booking from far away choose the one they can picture themselves in, before they even leave.

Then there was the part guests don't see. Bookings came from several platforms and from the website, and the calendars didn't talk to each other: a date taken on Airbnb could still show as available on the website. The risk was double bookings, and direct requests were a hassle to manage.

The video

Not a list of rooms, but a short film: a couple arrives in Ravello and spends a day in the home. Viewers don't see an apartment, they see themselves on vacation.

Ravello Comfort

Luxury home · Ravello, Amalfi Coast · 1'34"

It opens from above, with the drone over the terraces and the coast. Then the alleys, the door opening, the curtains drawn back on the view. It closes with sunset on the balcony and the Amalfi Coast lit up at night.

How we built it

Ravello seen from the drone
01 · Arriving

From above, then inside

The drone shows where the home is: Ravello perched above the coast, the lemon groves, the sea. Then we walk down through the alleys, as a guest would, all the way to the door.

Curtains opening onto the view
02 · Discovering

The home through the guest's eyes

No static catalog shots: the camera follows the couple as they walk in, open the curtains, step out to the view. Each room is revealed with a gesture, and the view comes as a surprise.

The garden with the lemon pergola
03 · Living

Vacation moments

Breakfast on majolica tiles, the garden under the pergola, a lemon picked from the tree, the sun deck in the sunshine. These are the details guests remember and that make them choose this very home.

The Amalfi Coast lit up at night
04 · Staying

From sunset to night

We waited for the right light: an aperitivo at sunset on the balcony, the blue hour, the coast lighting up. Filming at different times of day takes time, but it's what separates a professional video from an ordinary one.

LightMorning, sunset and night: every scene filmed at the hour when the home and the view look their best.
MovementThe camera moves like the eyes of someone arriving, from high above the coast right into the rooms.
PeopleA couple living in the home, so viewers picture themselves there instead of taking an inventory of rooms.
Color and soundColor grading in post-production and a soundtrack that carries the rhythm, from day to night.

One shoot, many uses

The same video works in several places: it opens the website, with a button to turn on the sound, it's on YouTube, and its frames become real photos of the home, like the ones below.

Aperitivo at sunset on the balcony
Aperitivo at sunset
The alleys of Ravello with a view of the coast
The alleys
The couple arrives at the door of Ravello Comfort
The arrival
The view of the coast from the window
The view from the bedroom
Breakfast on majolica tiles
Breakfast
The Ravello Comfort sign
The sign
A lemon picked in the garden with the coast in the background
The lemon garden
The bathroom with green tiles
The bathroom
The interiors of the home
The interiors

Around the video: website and bookings

01Website

The video up front

The video plays on its own when the website opens, with a button for sound. We slimmed it down from 58 to 18 MB, in a version made for the website's screen, so the home page loads right away even on a phone instead of staying blank.

02Tour

The home in 360 degrees

A "Video Tour" page with a full 360° walkthrough of the apartment, in the menu next to the gallery: anyone undecided can see every corner before booking.

03Calendars

Website and platforms in sync

The website calendar and those on AvaiBook, Airbnb, Booking and VRBO sync on their own every hour, in both directions. We also fixed the "loop" that sent the same dates back and forth, and every hour a check removes canceled bookings.

04Owner

A panel on the phone

Direct requests land in a simple panel, with no WordPress password: the owner approves or declines with one tap. The color-coded calendar marks confirmed dates, pending ones and those taken on the platforms, and flags overlaps in red.

05Guests

In Italian and English

The website also speaks to international guests, who are a huge share of visitors on the Amalfi Coast, with a gallery, video tour and booking request.

The website today

The video up front, the home presented room by room and the direct booking request, on desktop and mobile.

Visit ravellocomfort.it ›
ravellocomfort.it
Ravello Comfort website on desktop
Ravello Comfort website on mobile

The result

A home that doesn't get lost among the others online, because it has a video that makes people want it, and a system that works on its own behind the scenes. Guests see the vacation, the owner sees the requests and the calendars stay in order.

Got a property people should fall for?

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