Case study: Condor, videos for a scaffolding and formwork company

The challenge

Condor builds huge things: scaffolding that wraps entire buildings, formwork for viaducts, plants where robots weld the panels. But buyers rarely see any of it from the inside: they meet a catalog, a technician, a quote.

It speaks to construction companies in Italy, Europe, Africa and the Middle East. It needed a story that showed the scale of the work and the people behind it, worked in several languages and didn't look like a brochure.

Show the scaleThe drone over plants and job sites: in a second you understand how big the work is.
Show the peopleHands, gestures, safety, technicians working at height: steel is moved by people.
Speak to many countriesSame footage, voiceover in four languages, for clients and partners around the world.
One shoot, many usesCorporate video, social media videos, trade fairs and presentations from the same footage.

What we did

01Trade fairs

Two Bauma fairs in Munich

Bauma is the world's largest trade fair for construction and construction machinery: about 600,000 visitors from more than 200 countries, over 3,600 exhibitors, 614,000 square meters, the size of 86 soccer fields. We followed Condor at the last two editions, 2022 and 2025: filming at the booth, with stories and photos edited and published the same day, while the fair was still open.

02Event

The 35th anniversary at Feudi di San Gregorio

The company's 35th anniversary party told like a short film: guests, encounters, emotions. A video that stays with those who were there and shows those who weren't what kind of company Condor is.

03Social

The Domus Eur job site in Rome

A vertical video shot on the job site, made for phones: Condor systems at work, told in just over a minute.

04Storyboard

Seven scenes before filming

For the corporate video we wrote the script and storyboard scene by scene: the vision, the job site, Italy and the world, people and innovation, the future, the brand. All the way to the company's tagline: Form the work. Shape the future.

05Filming

From the plants to Prague

We filmed at the plants in Nusco and Conza della Campania and on job sites in Salerno, Rome and Prague: drone, cinema cameras, stabilizers and a 360-degree camera, with sound recorded on location.

06Editing

A version for every audience

In the edit: a horizontal 4K master for the website, trade fairs and presentations, and a vertical version for social media, with voiceover in Italian, English, French and Spanish and an animated logo at the end.

The work, up close

The trade fair, the event, the job site and a few frames from the corporate footage. Tap a video to watch it.

Condor at Bauma

Trade fair · Munich · 2022

The booth, the systems on display, visitors from all over the world: the video of the industry's biggest trade fair, published on Condor's YouTube channel.

Condor · 35 years

Corporate event · Feudi di San Gregorio (AV)

An afternoon of celebration turned into a two-minute story, to show clients, partners and anyone joining the company.

Domus Eur

Job site · Rome · vertical video

The job site told for phones: scaffolding, formwork and people at work, with the pace of social media videos.

From the corporate video footage

The Condor plant seen from the drone — The plant, from the drone

Red Condor formwork in the warehouse — The formwork warehouse

Welding robots at work in the Condor plant — Robotic welding

Welding robot at the Condor plant — The plant's robots

Viaduct job site with Condor systems in Prague — Prague, the viaduct

Condor props under a slab under construction — Props under the slab

Job site in Prague filmed from the drone — Prague, from above

Building facade covered with Condor scaffolding — Scaffolding on the facade

Job site in Salerno filmed from the drone — Salerno, the job site

Where we are now

We've been working with Condor for almost ten years and the work goes on. The corporate video is being edited: when it's out we'll add it here, together with the versions in four languages.

Same-day contentAt both Bauma fairs, stories and photos went out the same day, with the fair still open.
Three videos already onlineBauma 2022, the 35th anniversary event and the Domus Eur job site, published on YouTube.
The corporate video is comingFilming wrapped in five locations; now editing, voiceover and graphics.
An archive for years to comePlants, job sites and people: footage ready for social media, trade fairs and new presentations.

Videos for a scaffolding and formwork company active in over 90 countriesFrom the job siteto the company's story